Jessica Hische Video Summary

The video showcases two lettering artists, Jessica Hische and her partner. It shows the passion and dedication that graphic artists apply to their craft. Jessica Hische began her career as a graphic designer and now specializes in hand-lettering. Hand-lettering is a subset of graphic design that is currently very popular. It deals with the decoration and styling of letterforms and in some cases develop into font families. They're not as practical as typefaces; mostly used for logotypes. These artists deconstruct their work and the effort that is needed, one artist mentions how they're able to spend up eight hours styling a letter. They draft, edit, and begin again until they reach a state of satisfaction with their output. Their work is laborious and intense but at the end very satisfying. They show their office and the work environment that they create for themselves to have comfort and streamline inspiration. They wear slippers. they drink coffee. Custom-built desks. The intention is to have a communal work  that is welcoming to work, people, and ideas.

T E X T U R E

Scale Depth Motion

Scale

Visual Principles: RHYTHM BALANCE

Symmetry

Assymetry

Proportion

Scale

Contrast

Unity

Sean Adams Interview

Sean Adams is a designer, writer, educator, and the national president of AIGA. AIGA ( American Institute of Graphic Arts ) is the largest communications design organization in the world. Founded in 1914 to celebrate and safeguard excellence in graphic design. The evolution of technologies has affected the way graphic designers work and they way graphic design is being taught. Instructors and students are now challenged to teach and learn all these new platforms: print design, web design, motion design, etc. into the regular four-year program. Technology has also affected the speed of production and expectation from clients. Designers are expected to produce great work in a frenzy , however, time is of the essence, and the more time a designer can spend with an idea, the more powerful result can be. According to Sean, there's two methods to forge great ideas. One, is to write things down and explore visual metaphors. Two, is to think of an absolute opposite element and combine it with the original and see what the mix of the two can yield. Sean believes that being a graphic designer has a lot to do with personality and a propensity to stylistically express any subject matter. When it comes to education, there are many paths to greatness. You can follow the conventional road and go to college or apply yourself and find your own way. There's not a set path. However, he recommends that education above all is important being in the college brings you networking opportunities. Having a sense and respect for the history of graphic design is also important. You learn the language of designers and can easily reference a work that can suit for a nice conversation or inspiration for you next project. It also gives you an awareness of where is graphic design today and where is it going.

100 iterations : FIRE