The video showcases two lettering artists, Jessica Hische and her partner. It shows the passion and dedication that graphic artists apply to their craft. Jessica Hische began her career as a graphic designer and now specializes in hand-lettering. Hand-lettering is a subset of graphic design that is currently very popular. It deals with the decoration and styling of letterforms and in some cases develop into font families. They're not as practical as typefaces; mostly used for logotypes. These artists deconstruct their work and the effort that is needed, one artist mentions how they're able to spend up eight hours styling a letter. They draft, edit, and begin again until they reach a state of satisfaction with their output. Their work is laborious and intense but at the end very satisfying. They show their office and the work environment that they create for themselves to have comfort and streamline inspiration. They wear slippers. they drink coffee. Custom-built desks. The intention is to have a communal work that is welcoming to work, people, and ideas.
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