“The most important thing that I have ever done, and I always do it innately, is tell stories”
-Kit Hinrichs
Kit Hinrichs is a renowned and legendary designer, Among many of his accolades, he’s recognized as recipient of prestigious medal from AIGA.
For Kit, design should be about telling stories, having clear, concise meaning. Kit talks about his influences and his approach. He advocates to learn from different sources other than design in order to maintain a fresh outlook. He also understands the importance of business and the ideal client relationship. He mentions that one of the problems is that too many business rely on research and data and are to restrictive with their business decisions. He illustrates some of the work he did for Disney and how their dynamic was instrumental for their success. Kit also talks about the importance of always learning and doing work that expands the mind.
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