S O C I A L P O S T E R

P A T T E R N

L A Y E R S

C O L O R I N T E R A C T I O N S

K I T H I N R I C H S recap

“The most important thing that I have ever done, and I always do it innately, is tell stories” 

-Kit Hinrichs

Kit Hinrichs is a renowned and legendary designer, Among many of his accolades, he’s recognized as recipient of prestigious medal from AIGA. 

For Kit, design should be about telling stories, having clear, concise meaning. Kit talks about his influences and his approach. He advocates to learn from different sources other than design in order to maintain a fresh outlook. He also understands the importance of business and the ideal client relationship. He mentions that one of the problems is that too many business rely on research and data and are to restrictive with their business decisions. He illustrates some of the work he did for Disney and how their dynamic was instrumental for their success. Kit also talks about the importance of always learning and doing work that expands the mind.

L A N G U A G E O F C O L O R recap

   The language of color video teaches about the color theory, best practices, and application when it comes to design. An important reference point for all designers is the color wheel. The color wheel is composed by three major colors which are called Primary, those are Red, blue, and yellow. These colors are the basis for all other colors. Hue, saturation, and value are important components of color. Hue is color, saturation and value deal with the variation of the color as in how dark or bright it is. Designers should also be aware of RGB and CMYK and its different functions. RGB works for digital projects and CMYK for print. The video also teaches about the qualities of building attractive color schemes and palettes.  One example is using complementary colors that stand on opposite ends of color wheel. The video also emphasizes the importance of color and how it can stimulate a mood or hold meaning.

Great Mind Presentation

G R E A T M I N D I N D E S I G N

STEFAN SAGMEISTER

STEFAN SAGMEISTER

H I E R A R C H Y + T Y P O G R A P H Y

C R O P P I N G & C H A N G E D M E A N I N G ?

B O R D E R P L A Y

P O S I T I V E / N E G A T I V E

S E E I N G C O L O R

C O L O R W H E E L

Jessica Hische Video Summary

The video showcases two lettering artists, Jessica Hische and her partner. It shows the passion and dedication that graphic artists apply to their craft. Jessica Hische began her career as a graphic designer and now specializes in hand-lettering. Hand-lettering is a subset of graphic design that is currently very popular. It deals with the decoration and styling of letterforms and in some cases develop into font families. They're not as practical as typefaces; mostly used for logotypes. These artists deconstruct their work and the effort that is needed, one artist mentions how they're able to spend up eight hours styling a letter. They draft, edit, and begin again until they reach a state of satisfaction with their output. Their work is laborious and intense but at the end very satisfying. They show their office and the work environment that they create for themselves to have comfort and streamline inspiration. They wear slippers. they drink coffee. Custom-built desks. The intention is to have a communal work  that is welcoming to work, people, and ideas.

T E X T U R E

Scale Depth Motion

Scale

Visual Principles: RHYTHM BALANCE

Symmetry

Assymetry

Proportion

Scale

Contrast

Unity